About Us

A New Chapter for Romance Etc.

For more than 45 years, Romance Etc. has been part of the Long Beach community—a place for beautiful flowers, thoughtful gifts, and a little inspiration around every corner.

As we begin a new chapter, we’re keeping the things that have made Romance Etc. special while bringing fresh energy, new finds, and our own point of view to this much-loved shop.

Expect thoughtfully designed florals, beautifully curated gifts, familiar favorites, and plenty of new discoveries.

Same heart. Fresh perspective. Welcome to the next chapter of Romance Etc.


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